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    Head of Marketing | Web Division

    • Hybrid
      • Richmond, Richmond upon Thames, United Kingdom
    • £45,000 - £65,000 per year
    • Marketing

    Drive digital marketing across SEO, PPC, social, and content. Deliver high-impact campaigns, manage key clients, and report on performance in a fast-paced, collaborative agency setting.

    Job description

    About Us
    ICL Digital is a fast-paced, full-service digital agency based in Richmond upon Thames. We specialise in delivering innovative solutions across Web Design & Development, E-commerce platforms, Mobile Apps, CRM system integrations, and end-to-end Managed IT Services — including round-the-clock hosting and technical support. Our mission is to empower our clients to scale and succeed through smart technology and creative problem-solving that generates measurable impact.

    The Role
    We’re on the lookout for a skilled and adaptable Head of Marketing to oversee a portfolio of long-standing, high-value clients. This client-facing position is ideal for someone who thrives in a collaborative setting and has a strong track record of shaping and executing high-performance digital marketing strategies.

    You’ll need in-depth expertise in SEO, paid advertising (PPC), social media strategy, content development, and marketing analytics. We’re seeking someone who’s both a strategic thinker and a hands-on leader — confident in managing client expectations, guiding internal teams, and driving campaign optimisation.

    Key Responsibilities

    • Client Engagement & Strategic Planning: Lead client communications, ensuring marketing strategies align with business objectives and deliver measurable impact.

    • Digital Campaign Leadership: Develop and oversee multi-platform advertising initiatives, adjusting tactics based on performance indicators like ROAS, CTR, and conversions.

    • Search & Site Optimization: Execute SEO strategies and partner with developers to enhance site functionality, speed, and mobile responsiveness.

    • Content Direction & Social Presence: Guide content creation and distribution across digital channels, maintaining brand consistency and audience engagement.

    • Data-Driven Insights: Analyze campaign data using tools like GA4 and Tag Manager, translating findings into actionable improvements.

    • Team Collaboration & Delivery: Coordinate with design, development, and content teams to ensure seamless execution of integrated marketing efforts.

    What We Offer

    • An exciting opportunity to work with a varied and established client base across multiple industries.

    • A collaborative, forward-thinking team culture that values creativity and innovation.

    • Hybrid work arrangement: two days per week in our Richmond office, with remote flexibility the rest of the week.

      • Candidates must be located within one hour of Richmond upon Thames.

    • A competitive remuneration package based on experience and impact.

    • Support for ongoing learning, training, and professional development.

    Job requirements

    • At least 5 - 7 years of proven managerial experience working in a digital agency environment, with a strong client-facing focus.

    • In-depth understanding of SEO principles, Google Ads, and paid social media channels.

    • Skilled in interpreting marketing data, analytics, and producing clear performance reports.

    • Hands-on experience with CMS platforms such as WordPress, Webflow, or equivalent.

    • Comfortable using design tools like Canva and Adobe Creative Suite to support campaign visuals.

    • Knowledgeable in email marketing platforms and CRM systems.

    • Strong verbal and written communication abilities, along with excellent presentation and time-management skills.

    • A working knowledge of HTML, CSS, or JavaScript — or the ability to effectively collaborate with web developers on technical projects.

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